American TikTok star Charli D'Amelio has been unveiled as a global ambassador for Tamagotchi.
D'Amelio commented 'I'm a HUGE Tamagotchi fan and I'm so excited to be able to partner with the brand to launch an all-new device designed for a new generation. The Tamagotchi Uni is a whole new experience and gives fans the opportunity to customise the play in an exciting and interactive new way'.